Google analytics is a tool which is available for free many people making use of its features, but, not completely as it is free so they don’t show full interest to learn each feature of this tool. This tool will provide you the complete information about the content and your website like which pages are viewed more by the visitors?, How much time they are on that page?, bounce rate and page viewers. But, this information is not enough to know complete information about the content we must have the information like which articles are mostly read by the visitors? Are they just read the article or comment too? Or they will read all articles by opening it in different tabs. How people are really interacting with the content of the website and detailed information about each page of the website we can get from the custom analysis. One of the advanced features we can find in this tool is content grouping. This feature groups all the related theme articles as one group. It’s easy for the visitors to get the details what they really want and they can easily grab traffic from social media company India.
Our main objective in this is to analyze which page or article are more visited by the visitors, how much time they are taking while scrolling the page, whether they are reaching at the end of the page means at the end of the article or not they are reading just article or comments also. All these help you to analyze our objective. All this can be tracked using event tracking that track the scrolling of the page by the visitors. In past people used to do by the manly fashion by exporting data in excel sheet and grouping different content by the presence of some words in the URL. In Google analytics tool, it has one feature named content grouping where we have to add some information about URL/page titles. Content grouping can be done in three ways, but the easiest way is to set the rules before grouping other two methods are using code to define your content grouping and applying segmentation to your content grouping.
The ways we can group content
• Group by social share counts
• Group by keyword
• Group by any metadata for your page
• Group by company
• Group by titles/URL
• Group by date based grouping
• Group by targeting keyword
• Group by author of content
• Group by number of views of the content
Content grouping helps us to handle the content marketing very effectively there is no need to go for individual post to see their likes or comments. Digital marketing services India is following the same technique for getting maximum traffic is following their website with content grouping their efforts to handle content marketing is also reduced to some extent with this feature still many people are not practicing this feature because of lack of knowledge about the tool.